What does the logo mean?
The rod of Asclepius, drawn for New Earth Health — what it carries, why it's not the caduceus, and what we lean into.
Editor's note: Placeholder content — David will replace this with the final copy. The piece will live here on the public Articles page.
The mark
A single serpent winding around a single staff, with an open-arc halo at top — drawn in a uniform line weight, one continuous gesture.
(Replace this section with David's final copy describing what the specific elements signify in his practice.)
Why this, not the caduceus
The caduceus — two snakes around a winged staff — belongs to Hermes, god of commerce, thieves, and messengers. It found its way into American medical iconography in the early 1900s through a clerical error in the U.S. Army Medical Corps, and stuck.
The rod of Asclepius is the older, correct symbol of the healing profession — one snake, one staff, no wings. Greek myth: Asclepius learned to heal from a snake that whispered remedies in his ear.
(Replace this section with David's final framing on why this distinction matters for the practice.)
What we lean into
(Placeholder — David's note on the values the mark holds for him: restraint, single-pen logic, the halo as something open rather than declared, etc.)
Ready to begin?
Start with a fifteen-minute Discovery Screening. $27. No commitment until we’re both convinced this is the right path.