What does the logo mean?
The rod of Asclepius, drawn for New Earth Health: what it carries, why it's not the caduceus, and what we lean into.
Editor's note: Placeholder content. David will replace this with the final copy. The piece will live here on the public Articles page.
The mark
A single serpent winding around a single staff, with an open-arc halo at top, drawn in a uniform line weight, one continuous gesture.
(Replace this section with David's final copy describing what the specific elements signify in his practice.)
Why this, not the caduceus
The caduceus (two snakes around a winged staff) belongs to Hermes, god of commerce, thieves, and messengers. It found its way into American medical iconography in the early 1900s through a clerical error in the U.S. Army Medical Corps, and stuck.
The rod of Asclepius is the older, correct symbol of the healing profession: one snake, one staff, no wings. Greek myth: Asclepius learned to heal from a snake that whispered remedies in his ear.
(Replace this section with David's final framing on why this distinction matters for the practice.)
What we lean into
(Placeholder: David's note on the values the mark holds for him: restraint, single-pen logic, the halo as something open rather than declared, etc.)
Ready to begin?
Start with a fifteen-minute Discovery Screening. $27. No commitment until we’re both convinced this is the right path.